Eco-Friendly Appeal

Out of all the recent trends of automakers and oil companies, the most widespread seems to be ecological pledges and goals for their products. Most people have seen the automobile commercials that focus on fuel efficient capabilities of new vehicle models or the oil companies bragging how their scientific research can lead to improvement in auto emissions. While I applaud their efforts to present "green" products to consumers, I have to ask, "Why did it take so long?" In reality, I see their efforts as no more than a marketing ploy similar to that of the "fat-free" craze. To me these automakers and oil companies are jumping on the "green" bandwagon simply to rack up major profits by appealing to consumers who are looking for ways to live greener lifestyles. I question their motives -- is it because they are concerned about the planet or their bottom line?